creative production

My aim the past couple years with the EYELEVEL brand has been to tell our story and do justice to all we’ve built. As you can imagine, retail experience design is an industry that tends to stay in the shadows - how do we step into our own spotlight?

Alongside the conception of the Design & Innovation department, I sought to produce projects that supported brand marketing, improve internal communications in the form of a functioning intranet, reconstruct all of our public-facing digital entities, refine What We Do messaging, conduct public relations, support strategic partnerships and business development, provide a style guide, better connect and utilize our cultural diversity, produce local and global events - and everything in between.